Overview

Ahava is an Israeli cosmetics company that manufactures and markets skin care products made of mud and mineral based compounds from the Dead Sea.

 

Challenge

Ahava decided they needed to transform their product range from single, stand alone products to packages suited to both retailers and end customers. In addition, Ahava wished to increase their brand awareness globally and to penetrate new markets. 

 

Solution

Together with Ahava, Design&Shoot  created product packages, programs and merchandising solutions. The idea was to sell the new product packages at a standalone display with a trained and dedicated Ahava sales person there to assist end users at the store. Design&Shoot also wrote the script to be used by the sales staff at the point of sale.