Overview & Need

The Prime Minister's Office is the brain and center of the government; sending signals and decisions to 25 government ministries. On average they make 30 decisions per week, but each decision involves often involves several ministries.

The government asked Design&Shoot to produce a single template so all ministries would speak the same ‘language’.  

Challenge

While the Prime Minister's Office is the center of the government they had not set a common language or requirements for communicating with and between the 25 ministries. Each office was working and producing documents which looked different, spoke a different tone and often covered different areas of the same issue, making communication between the ministries difficult, disjointed and often useless. 

Solution

Design&Shoot helped the Prime Minister's Office (PMO) by producing a kit which outlines the decision making process and how each ministry should present their case. One universal process to be presented in a template which allowed them to put forth their argument, needs and objectives in a manner that would be clear and understandable to all.

The kit included an instruction manual, a template with a single look and feel for graphics, titles for textual content, icons for representing various departments and aspects of their arguments and needs.   

This universal document provided a single language to be used by all the ministries in presenting work plans and going through decision making processes. 

All ministries now work as a cohesive unit which speaks the same language and can clearly communicate on the same issues.